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We-- when I was generated, I was asked by the board to guarantee that Canopy is a multiyear development tale with a course to profitability, right? So for me, job one was to ensure that we had the appropriate outcome coming out of our production assets and also not have numerous vacant coverings or SKU stocking out at retail in Canada.
I asked them to boost high quality to ensure that we can improve consumer pull over time, and that includes the THC part, as well as the group has actually responded well, yet it takes a while for that to pull-through at retail. So you're not even necessarily seeing the results of the work that we've done on rack, at a retail yet (balcony sun shade).
That job is still under method. canitlever canopy. And also as Mike stated, we intend to have some points to speak about on our following profits call. Therefore-- and afterwards finally, I likewise asked them to not develop inventory to make sure that we could have a lot more appealing gross margins if we placed more throughput via our plants, but we would certainly just be developing stock.
I assume from right here is where-- we have some job to do. And Mike, I 'd like you to maybe go through a build in your mind where we ended in the quarter from a GP point ofview approximately as much as our margin target.-- Principal Financial Policeman Yeah, I believe actually checking out the 7% gross margin reported in the quarter, I think it's easy to bifurcate out in between volume effects on reduced manufacturing volume versus amazing activities that come back to execution.
And when you adjust for that as well as look totally at what should have taken place for the quarter just based on those influences, that brought us to around 17% or 18% margin for the quarter. As well as we think that's a great proxy of what to anticipate over the next quarter approximately.
The other thing that dragged our margin down is actually simply executional things. So getting our pack days right, so that we can ship product with adequate rack life prior to it mosts likely to the province (building awnings). There were some manufacturing difficulties in regards to getting the phasing of manufacturing lined up as if enabled us to offer sufficient shelf life.
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And that's where the complexity of our procedure enters play, and also this is where the SKU rationalization is really supplying us with a much less complex framework to run Check This Out our supply chain off of. So my view is when you check out the supply chain in Smiths Falls, we clearly have a large facility.
-- BMO Resources Markets-- Analyst Thanks. Really handy. Your following question originates from Andrew Carter from Stifel. Please go on.-- Stifel Financial Corp.-- Expert Good early morning. I simply wished to ask in kind of going after the amendment with Acreage. I value the potential decrease in dilution for Cover and the drawback protection right here.
market, listed below your type of 10% to 15%. I think offered the interest by Cover in pursuing other alternatives along very little job done to day by Property, could you help us understand the incremental dedication here of at the very least $87.5 million versus kind of letting this contract run its program as well as possibly having complete versatility to seek various other alternatives? Many thanks.
They have a truly strong plan to deal with those drawbacks, and we feel pretty great about that plan. I would certainly additionally claim, Andrew, that the initial deal left extremely little shake room in terms of outs. Therefore it wasn't as straightforward as allowing it play out as well as leaving. It was truly the obstacle for us and for the Property team was to truly recraft a deal that would certainly provide the maximum-- the highest possible likelihood of success because the various other scenario where they they sort of hopped along wasn't palatable to Property as well as their investors or Cover and our shareholders.
upon permissibility which incidentally I believe, is coming much faster than plainly, individuals assumed it would certainly maybe a year back. As well as we're already seeing the benefit of having our brand names in the U.S. market, and I can not wait to get our 2.0 products out there. So I assume it was I think it was the means to produce a real success out of the original arrangement that we had with Property. building awnings.
-- Expert Many thanks. I'll pass it on. Your next inquiry comes from Bryan Spillane from Bank of America. Please proceed.-- Financial Institution of America Merrill Lynch-- Expert Hey. Excellent early morning every person.-- Chief Exec Policeman Hey Bryan.-- Financial Institution of America Merrill Lynch-- Expert I intended to follow-up on Vivien's inquiry previously practically worth and also rates.
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So taking share from the immoral market? And after that just how much of that may be balanced out from a trade down from view it now the a lot more value-added item right into the value segment? So I'm simply try to obtain an understanding of simply what that compromise could be between acquiring share but also click site potentially it cannibalizing your existing organisation?-- President Yeah, so like it's an odd industry when you think of that.
I think we're just stating we're taking share of the value market that currently exists. I likewise believe that we're in our infancy as an industry, Bryan, in regards to trading consumers up and also speaking to them concerning the differences in-- this isn't-- there's been a great deal of discussion on the marijuana space concerning does it wind up being an asset business? Well, this isn't-- we're not purchasing vehicle parts here.